Beneath the Stitching RSS



How To Find The Perfect Denim - Step 1

Finding the perfect denim jean is no easy job, some look perfect but don't fit quite right, others are too long, too tight, the denim is saggy or they're just not for you.  We've compiled the definitive guide to show you how to find a pair of jeans that fit, look great and feel amazing.  ------------------------------ STEP ONE Know Your Waistline! It sounds simple, but really your body shape and type can mean that a pair of jeans that looks great on your friend, really doesn't do you any justice. Most people suit a Mid Rise waistband, such as our best-selling Vera jean, but for others it may be a low slung number (usually best suited for rectangles, inverted triangles...

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The Alice Look

The V&A are hosting a gorgeous exhibition in honour of Lewis Carroll’s famous ‘Alice in Wonderland’ marking the 150th anniversary of this beautiful book that inspired children and authors around the world. The exhibition will display Alice in all forms and walks of life, adopted by stylists, designers and photographers globally, marking a real appreciation for the classic novel. For our Ruby girls, we’ve created a deal as wonderful as this event, just refer a friend and send both your email addresses to info@rubylondon.com and get 50% off premium luxury denim on time for the exhibition. Alice in Wonderland is a timeless classic, and we think you should be too. LoveRuby x

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RUBY does Twitter!

Any of you gorgeous ladies on Twitter? We love it! And it’s a chance for our Ruby girls to get involved with our latest offers and discounts, competitions and prizes. Get involved! Follow us @RubyLondonUK, for the best premium quality, curve hugging and figure fixing denim from the UK. Love Ruby x

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Denim Makes the People Come Together

Ruby loves Madonna, but then, who doesn’t? Musically and fashionably, one of the most iconic woman to date, and arguably the most famous woman ever to grace the earth, Madonna breathed life into the eighties with global hits such as ‘Holiday’ ‘Lucky Star’ and ‘Borderline.’ Her fetish for punky denim and crucifix necklaces pushed her out of the conventional fashion stream and placed her on a platform, adored by women and men everywhere. She rocked heavy duty double denim and distressed high waists, rocketing the denim jacket by wearing it in her ‘Ray of Light’ video… with nothing underneath, creating a whole new style of her own, looking the fashion industry in the eye and wearing whatever she pleased.Wear Ruby...

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