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The Alice Look

The V&A are hosting a gorgeous exhibition in honour of Lewis Carroll’s famous ‘Alice in Wonderland’ marking the 150th anniversary of this beautiful book that inspired children and authors around the world. The exhibition will display Alice in all forms and walks of life, adopted by stylists, designers and photographers globally, marking a real appreciation for the classic novel. For our Ruby girls, we’ve created a deal as wonderful as this event, just refer a friend and send both your email addresses to info@rubylondon.com and get 50% off premium luxury denim on time for the exhibition. Alice in Wonderland is a timeless classic, and we think you should be too. LoveRuby x

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RUBY does Twitter!

Any of you gorgeous ladies on Twitter? We love it! And it’s a chance for our Ruby girls to get involved with our latest offers and discounts, competitions and prizes. Get involved! Follow us @RubyLondonUK, for the best premium quality, curve hugging and figure fixing denim from the UK. Love Ruby x

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Denim Makes the People Come Together

Ruby loves Madonna, but then, who doesn’t? Musically and fashionably, one of the most iconic woman to date, and arguably the most famous woman ever to grace the earth, Madonna breathed life into the eighties with global hits such as ‘Holiday’ ‘Lucky Star’ and ‘Borderline.’ Her fetish for punky denim and crucifix necklaces pushed her out of the conventional fashion stream and placed her on a platform, adored by women and men everywhere. She rocked heavy duty double denim and distressed high waists, rocketing the denim jacket by wearing it in her ‘Ray of Light’ video… with nothing underneath, creating a whole new style of her own, looking the fashion industry in the eye and wearing whatever she pleased.Wear Ruby...

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It was OK in the seventies!

The ultimate poster girl of chilled out hippy chic Joni Mitchell, set the bar for Seventies style.Kaftans and Tie Dye and bare feet at woodstock. Arguably the coolest decade ever, being laid back in style and attitude was the way to be.Cher (pictures above) released 10 glorious to less glorious albums – attempting each and every seventies trend with all that she had. The time of the Osmonds, Bowie’s chameleon-esque face paint and leotard phase, and studio 54 was upon us. And one ever consistent aspect was, of course, the flare. Bell-bottomed flares were everywhere, plain or printed, you owned a pair. Like the LBD, it was a staple wardrobe piece and the pivotal item that the rest of your...

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